KITCHEN AID (CONCEPT)

Design a compact multitool for the brand KitchenAid. The core of the product exists out of a metal mechanism. This mechanism is a fine, simple and cheap part which can fulfil a single purpose, but Kitchen Aid expects there to be another function.
Kitchen Aid requested for the tool to be made suitable for a certain sport: mountain-biking. The design and style of KitchenAid must be followed through. The material, texture, graphic, ergonomics, design and the experience should fit seamlessly with the style of KitchenAid.

Design Evolution

360° Lockable  rotating head 

Ergonomics 

Exploded view 

3D Prototyping